As an interior design business owner there are just things you should do. Like be nice to others. Shave your armpits (unless you are a dude or maybe do it if you are a dude who is into that kinda thing). And build your email list of people who love your interior design business.
Why build an email list?
You might think that you can skate by with a Facebook page, a Twitter account and that should be enough. Well if wishes were horses… well you get it. Facebook and Twitter are not the perfect way for you to consistently talk with your peeps. Just like how you aren’t on Facebook or Twitter all the time, neither are your fans.
AND even more importantly, when Facebook decides not to show shit to your fans because they don’t wanna, how are you going to get a hold of your fans? A problem, indeed.
So to make sure you can get more time in front of their eyeballs, you need to create an email list for them to subscribe to.
If you’re not quite sure how to get started with building an email list, let’s make this simple.
1. Cost: MailChimp is free up to 2,000 subscribers. However, if you want an autoresponder you’re gonna have to pay them. I’ll talk about that in a sec. For peeps with no dinero and just starting out, MailChimp scores a point.
2. Ease of Use: Having used both MailChimp and GetResponse, I definitely would go with MailChimp for beginners. While GetResponse has gotten me better open rates and I really dig how to organize my autoresponder, the Drag and drop functionality of MailChimp Newsletter designer is hard to beat. And if you want to edit your photos, they have that too. MailChimp scores another point.
3. Templates: Everyone wants to have a pretty template to make their email stand out. Although people are quite successful with the plain text format. But if you’re like me and like a pretty template the winner is… your choice. Design is a personal thing.
4. Integrating with Your Website: There are tutorials all over the internet on how to integrate Mailchimp into websites… GetResponse less so, so point to MailChimp for their users who have made the lives easier for all those bootstrappers.
5. Autoresponders: I think they are crucial, and when I first started my email list on Mailchimp they were free. But they have changed and it’s something you have to pay for now. WTF is an autoresponder? You’d find it useful because you can set up automatic emails to go out to your subscribers when they sign up. Like your freebie giveaway, your best blog posts and warm them up for a sale – all automagically. But I know that’s not the first thing on your mind when you’re starting to build an email list.
If it was me deciding for you I’d go with Mailchimp. It allows you to grow when you need do. There are a lot of features that are easy for most beginners to figure out and they make social sharing easy, too. Oh, and there are analytics that you can understand. Really. Best for beginners and bootstrappers.