She hated blue. All shades of blue. How could anyone hate blue? Well she did and I just spent all that time that could have made me profitable on this job and now I have to redo the entire effing job. This is gonna suck the life out of me. Cue the embalmer and drain me of my life.
Then the resentment sets in.
Why does she hate blue? Blue is such a beautiful color. She doesn’t really know how amazing this room is going to look with all these things that came together like a design orgasm.
Then you do a half-ass job.
Grrr. Fuck this shit. This sofa is good enough for her. Dumb bitch doesn’t want blue so I’m gonna give her what she wants, I mean this is totally not as cute as the other sofa I picked out but whatever.
It didn’t have to be this way.
Instead you could have found out from the beginning that she hated blue. You would have found out that blue was the color of the room she was trapped in for long periods of time as a child where she was abused.
Then you feel like shit. You didn’t really know why she hated blue so much and now you feel like a complete bitch for judging her hate of blue. In fact, it’s a color that brings you instant happiness, but for her it’s a trigger. A trigger that makes her go back to a time in her life that she hated.
Next time, you’ll save yourself the trouble.
All it takes is a bit of communication and getting to know your clients. Getting all the information from the beginning will set you and your client’s project up for success.
You’ll have an interior design questionnaire.
Many times before I started any design project I read the interior design questionnaire I gave my client and sat with it. I absorbed it and it helped me to get into their shoes. Even if they didn’t express why they hated blue, they had told me upfront that they simply did.
An interior design questionnaire saves you time, makes you more profitable and gives your clients what they really want.
You can’t read minds and often times clients can’t tell you everything they think you should know. Look, they aren’t designers and don’t know how to design a room, that’s why they hire you to begin with. Our design process starts in our minds, but to make it a successful design for our clients we need the critical 411 before we start being the creative mavens that we are.
Make it easy for your clients.
When you have a process in place your clients know what to expect and so do you. Communication and getting everything laid out to begin with saves you time and creates trust within your clients.
Create a Welcome Packet. Within it, you’ll have a document that tells your clients how your design process works, where you need input from them and how’ll you keep the communication lines open for this project.
What to put inside your welcome packet.
- A welcome message, thanking them and explaining the process
- An interior design questionnaire asking them all the crucial questions
- A guide on how to provide you with the information you need to start (if you’re doing eDesign otherwise you’ll explain how and when you’re going to get this info)