If you’ve got your interior design services just perfect, your next task needs to be getting your clients eyeballs on them.
Your biggest ally in this is Google. But I don’t mean hiring some creepy SEO company that guarantees you’ll be on the top of the search engine results. I’ve always been leery of those companies (and I’m sure there are legit ones). I’ve been a DIYer all my life so let me share with you how to get your client’s eyes on your hot services.
SEO is Your BFF
It sounds scary, and it’s totally not. It has taken me quite awhile to get the hang of it. When I first started out with my eDesign business I was guessing most of the time on what I was doing with SEO (search engine optimization). And somehow people still found me. All this is to say that even if you don’t master SEO today, you will master it and doing yourself a great service by learning about it.
Think of SEO as building a foundation for your business. Every time you update your website with content Google takes note. Everytime you save an image with descriptive keyword your client’s are looking for, Google takes note. Everytime you post a blog about something your client wants to learn with a great keyword, Google takes note. That’s why you have to update your website.
If you don’t update your website Google thinks you died. Or at least that your business did.
Step #1 Research Your Keyword
What are you going to be writing about? Your latest room bedroom interior design service? Great. First, go to Google and use their keyword planner.
www.google.com/sktool/ You’ll have to log in (this is their AdWords tool) to get the results.
You’ll then get a list of keyword ideas, how much competition there is for that keyword and other ideas for you to consider.
Notice here that you want to focus on the keywords with less “Competition” so you have a better shot of capturing the traffic when people search for your keyword. But also take notice to how many “Average Monthly Services” are happening for that term. “master bedroom designs” gets 2900 searches a month and has low competition. This would be a pretty good term to use.
Step #2 Use Your Keyword
Now that you have your keyword selected, you’ve got to use it in your content.
To make this an easier process if you’re on WordPress, get the free SEO plugin by Yoast for your wordpress site. It helps you figure out if you’re doing it right. Their simple Red, Yellow, Green markers that let you know if you’re on the right track. Plus they give you tips to implement so you can optimize your content in the best way possible.
- You will want to use your keyword in your “Headline” (H1), the title of your page.
- Use your keyword in the beginning of your page or post.
- You will want the “Alt” tags of your images on your page to have the same keyword.
- You want your keyword in and H2 heading, too.
- Use your keyword in your “Meta Description”.
- Use only ONE keyword per page.
Interior Design Services Get Found on Google
See what I did there? I used my keyword for this post in my H2 Heading. When you write your sales page copy or a blog post about your service, make sure to fit in your keywords where they make sense. Don’t “stuff” your page with the keyword so it makes no sense. Google hates that shit and will put you in the corner.
When you write your sales page or blog posts, do it as you normally would, don’t write like an SEO robot. Make it really great (if it’s half-assed what’s the point? People will see it and leave).
Then you’ll go back through it to see where you can exchange words for your keyword. The Yoast plugin will let you know if you’re overusing or not using your keyword enough. It’s helpful that way.
Images Need Help Too
Because Google doesn’t know what your pictures are about, this is when you tell them by filling out the ALT tag (Alternative Text) for each and every image on your website.
You don’t have to hire out to get your interior design services found by Google. Its something you can do, it just takes work. I know, how annoying, right?
Let me know your SEO tips! I’d love to hear what you do.